
17th PDLN Conference
Warsaw
May 25th- 27th 2025
The Application of Intelligence
The 17th PDLN Conference hosted by Repropol
Repropol - The Polish Association of Journalists and Publishers
The Association of Journalists and Publishers REPROPOL is an organization founded by press publishers and operating on their behalf. We have a permit from the Minister of Culture and National Heritage to conduct activities in the field of collective copyright management and protection of copyrights belonging to press publishers.
Our mission is to enable users to use press materials in accordance with the law, while protecting the rights of publishers. To this end, we are involved in granting users licenses to use periodical publications and parts of periodical publications that have independent significance.
Acting on behalf of press publishers, we also collect the remuneration provided for in the Copyright and Related Rights Act and distribute and pay it to press publishers.
PDLN thank Repropol for sponsoring the Sunday dinner.
About the Conference
The 2025 PDLN Warsaw Conference’s motto is "Application of Intelligence". It addresses the ongoing rapid changes in the publishing and media monitoring industry driven by AI - artifical intelligence. The conference will give insights about recent developments influencing the market and business of of media and media monitoring. Our speakers include the Polish minister for copyright, Reuters, Pro Rata.ai, and experts in MMO, platform and AI licensing. They will discuss how emerging legislation frameworks can support publishers and rightsholders to gain more control about the use of their content as well as giving ideas on the new services, structures and cooperations we might see in the years ahead and how media companies will approach disruptive technologies and future innovations.
The PDLN conference is an event for senior news licensing organisation executives from PDLN members, other licensing bodies and media monitoring and evaluation businesses. We meet in an informal setting, numbers are limited to around 70, allowing excellent networking and interactive discussion on topics of interest including market developments, legal changes and how technology is driving business change. Just as important it will allow delegates time and space to share ideas, developments and experiences from around the world. Non-members join us for the Sunday dinner, for the last session on Monday (from 4.30), the PDLN formal dinner on Monday and for the conference on Tuesday.
The conference fee is just e500 (PDLN is not for profit). Registration is by a simple email to secretarygeneral@pdln.info
Hotel and Restaurant
Locations
InterContinental Hotel
Conference Hotel and Venue
Our venue and recommended hotel is the InterContinental Hotel. The InterContinental Hotel is located in the very center of Warsaw.
It is one of the tallest buildings in the city, has unique, modern architecture and is one of the most important landmarks in Warsaw.The premier location of the hotel allows quick access to great tourist attractions, like Warsaw Old Town, the National Museum, the Warsaw Uprising Museum and many others.
The hotel is also in close proximity to Warszawa Centralna railway station, the Palace of Culture and Science, and Złote Tarasy shopping mall.
InterContinental Warszawa
Emilii Plater 49
00-125 Warsaw, PolandPhone: +48 22 328 8888
Email: warsaw@ihg.comFor PDLN Conference reservations please use the Registration page
Sunday Dinner
InFormal Kitchen Restaurant
InFormal stands for authenticity, simplicity and flavour.
ADDRESS:
Plac Małachowskiego 2
Entrance from Traugutta StreetPHONE: (+48) 531 918 534
https://informalkitchen.pl/en/home-page/
Monday Dinner
AleGloria Restaurant
Plac Trzech Krzyży 3, 00-535 Warsaw
PHONE::+48 (22) 584 70 80
https://www.alegloria.pl/home-eng
Sunday 25th May Programme
Optional walking tour 5.30 pm and dinner 7.00 pm – all delegates welcome
PDLN board meeting
15.00 - 16.00 Conference Hotel
Social programme
(publishers, MMOs, external guests are welcome)
16.30
Enjoy a short trip celebrating Warsaw. We will be leaving from the hotel lobby, as a group, at 16.00. Delegates can go directly to the evening dinner venue.at 18.30 if they prefer. But they will miss the cherry vodka...
Informal Dinner
InFormal Kitchen Restaurant
(publishers, MMOs, external guests are welcome)
18.30
Monday 26th May Programme
AGM and Member Presentations. Guest join at 4pm
Arrival and Registration
Arrival and welcome
9.00 - 9.30 Hotel
Conference Opening and Welcome
(for members only)
9.30 - 10.00 Conference Hotel
The conference will be opened at 9.30 by Maciej Wróbel
Ministry of Culture and National Heritage.
Repropol - our hosts - and PDLN President Javier Olarte will welcome delegates.
PDLN 2025 General Assembly
(for members only)
10.00 - 10.30
Board report, approval of budget and accounts, approval of new members, election of officers, and other formal business. Members will receive an agenda prior to the meeting.
Coffee break
10.30 - 11.00
Time for networking and recaffienation.
PDLN member presentations
(for members and publisher guests only)
11.00 - 13.00
Presentations from PDLN members on developments in their country of wider interest to colleagues. Sharing experience and learnings between our 40 members is central to the value of PDLN. In a small, high level round table environment these are interesting and very valuable conference sessions.
Lunch
13.00 - 14.00 Hotel Restaurant
(for members and publisher guests only)
Keynote; - Karen Ronde, DPCMO
14.00 - 14.30
Karen will present the Danish journey where the wider publisher and political community has come together to protect publisher rights.
14.30 - 15.30
Press Platform Licensing Progress
Round Table chaired by Pim Stouten, JGate. The PDLN 'Eurohub' group includes 40 professionals from over 25 countries engaged in licensing PPR rights to Google, Microsoft and others. Learnings from this are valuable for AI licensing work.
Coffee break
(publishers, MMOs, external guests are welcome)
15.30 - 16.00
Time for networking.
Session 1: 16.00 - 17.45
Publishers, MMOs, external guests are welcome
PDLN member presentations
Presentations from members on developments in their country of wider interest to colleagues. Sharing experience and learnings between our 39 members is central to the value of PDLN. In a small, high level round table environment these are often the most valuable conference sessions.
Conference Dinner
Publishers, MMOs, external guests are welcome
19.30
We meet at the hotel lobby at 19.10 for a short journey to the venue of the PDLN Conference dinner;- AleGloria Restaurant, Plac Trzech Krzyży 3, 00-535 Warsaw
PDLN Conference Dinner
(publishers, MMOs, external guests are welcome)
AleGloria
The distinctive aesthetics of Young Poland's traditions apply not only to the menu, but also to the interior design of the AleGloria restaurant. It is a space filled with white and red, with numerous references to the fine art, philosophy and culture of feasting of the Young Poland period. This cozy and intimate Warsaw restaurant captivates with its creative approach to Polish culinary tradition.
19.30 - 22.30
Smart casual dress please
AleGloria Restaurant
Plac Trzech Krzyży 3, 00-535 Warsaw
https://www.alegloria.pl/home-eng
We strongly recommend walking in a group from the conference hotel, leaving the hotel at 19.10.
Tuesday 27th May
Open to PDLN members and guests.
Session 2: 09.00 - 10.30
AI Licensing - Legal and Business Models
Annelies Jansen, Chief Business Officer ProRata.ai. AI services - Publisher compensation and attribution models
Damian Flisak
- legal publisher protections and fair compensation from AI
an Publishers Council
ProRata will describe a publisher friendly AI model and argue how the market can adopt copyright friendly models and licensing. Damian will give a broader view on legal developments that will affect publishing and copyright.
Damian Flisak is a legal expert and adviser to the EU on copyright matters, with opinions and advice on the legal treatment of publisher rights in AI applications.
Coffee break
10.30 - 11.00
Time for networking
Session 3: 11.00 - 12.30
Licensing AI applications - the lessons from MMO and platform negotiations
Panel session. Chair Angela Mills Wade - EPC
Reuters and Licensing - the bublisher perspective.
Pauliina Hepolina and Edwards from the Reuters partner program team describe how major news providers approach licensing ,
Lunch
12.30 - 14.00 Hotel Restaurant
Session 4: 14.00 - 15.00
PDLN, FIBEP, AMEC Working groups report.
PDLN established working groups with MMO industry bodies in 2024, with initial reports presented in Budapest. We look forward to hearing of progress.
- Stream 1 Artificial intelligence and text and data mining
- Stream 2. CMO v direct publisher agreements
Session 5: 15.30 - 16.30
Media Monitoring Industry Developments
Speakers
- Todd Murphy, President FIBEP,
- Johna Burka,Global Managing Director, AMEC,
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Conference Speakers
Karen Rønde
DPCMO
Karen Rønde is CEO of Danish Press Publications Collective Management Organisation, DPCMO.Rønde is a lawyer, former member of the Danish Parliament and a judge in theDanish Court of Impeachment 2020-2026. Rønde has worked as a TV anchor andjournalist on ‘Deadline’, a live news programme on DR, as policy director forNetflix and head of legal, public policy and sports at Viaplay.P
Pauliina Hepolina
Reuters
Pauliina Hepola is a Director of Partnerships and Business Development at Reuters News Agency, where she’s been leading the Reuters content partnerships globally for the past eight years. Pauliina’s been working in the licensing industry for over 15 years and is passionate on protecting copyright. Pauliina is currently the deputy chair of MINDS International, a global network of news agencies collaborating in new media business.
Maciej Wróbel
Secretary of State Ministry of Culture and National Heritage
A journalist, local government official, academic lecturer, he has been professionally associated with the media for 18 years. For 10 years he was a journalist of Polish Television. He is a member of the Parliament of the 10th term.
Secretary of State Maciej Wróbel directly supervises the tasks performed by the Departments of Copyright and Film, State Patronage, and Ownership Surpervison.
Angela Mills Wade
CEO European Publishers Council
Angela Mills Wade has been one of the leading players in promoting publishers’ rights in Europe.
Since 1991, Angela has been the Executive Director of the European Publishers Council (EPC), a high-level lobby group of Chairmen and CEOs of leading European media groups with print and digital newspapers, magazines, journals, eLearning solutions, books and broadcasting. EPC co-founded the Linked Content Coalition and participated in several EU co-funded technology projects related to rights management. Angela holds a number of industry positions including the Chairmanship of the EDAA (European Digital Advertising Alliance), the joint chairmanship with the British Library of the Joint Committee on Legal Deposit and she is a member of the Boards of the Copyright Hub, News Media Coalition, Reporters without Borders UK and of EASA (European Advertising Standards Alliance). In 1999 Angela founded Europe Analytica, an independent public affairs consultancy in Brussels specialising in the media and publishing, advertising and the creative industries - providing tailor-made public affairs and media services to companies, trade associations, coalitions and the European Commission.
Gwyn Edwards
Reuters
Gwyn Edwards is Senior Channel Partner Manager at Reuters News Agency with over 12 years’ experience across multiple business units including client relationships, business development and legal contracting. Based out of the Reuters London office, Gwyn is responsible for the management of the largest content redistribution accounts as well as spearheading the initiative for revenue generation from third-party use of Reuters published content.Director
Christophe Dickès
Copyright Lead, FIBEP
Christophe works directly with the media, the publishers and the Reproduction Right Organisations at a global scale. Experienced Journalist with a demonstrated history of working in the public relations and communications industry. Skilled in Journalism, Media Relations & Copyright, Corporate Communications, Management, and Marketing. Christophe is a strong media and communication professional, Digital expert, with a Ph.D focused in History, Politics & Media from Paris Sorbonne University (Paris IV) and a Digital Strategist Degree from ESG Executive Education. He is the head of the FIBEP Copyright Portfolio.
Annelies Jansen
Chief Business Officer at ProRata.ai
Starting her digital career in Media she developed teams and strategy that digitized both the Times of London and The Telegraph to become profitable leaders in online whilst expanding their footprint Annalies then launched Europe’s first streaming service at ITV. Followed by founding a leading digital Media company, SUP (revenues $60M, with a successful $400M exit) She was CEO at Findmypast (revenues $30M) where she grew the business through consolidation and M&A (6 transactions).
Annelies served on the board and audit committee of TMG, a multi-channel media company, (AEX-listed public company), NBTC, The marketing agency for The Netherlands (private/ public partnership), Trader Media East, a multi-channel classifieds business operating in 10 countries (a $526M LSE-listed public company) and Sofi Health as Chairman (independent fiduciary corporate board). She currently serves on the board of NAF (Non Profit)
Annelies was a senior leader at Meta(2017-2022). As Vice President Global Commerce Partnerships, she managed over 100,000 partner relationships, globally, across the family of apps: Facebook, Instagram, WhatsApp, and Messenger. She built Instagram native shopping for and
with partners, including major fashion and beauty brands, and scaled from 25 to 100,000 merchants in 12 months.
Johna Burke
Global Managing Director, AMEC
Johna is the Global Managing Director of AMEC. During a career spanning over 25 years, Johna has worked both as a public relations practitioner and a provider of services that are vital to the successful performance of communications professionals. Prior to leading AMEC, Johna was CMO at BurrellesLuce and previously the director of public and investor relations of a Fortune 500 company. In 2015 she was inducted into the PR News Measurement Hall of Fame for her work and leadership in the community.
Todd Murphy
President FIBEP, President, Truescope North AmericaTodd is the President of Truescope, a globalmedia intelligence organization with advanced SaaS technology, a highly experienced team, and client-centric services. Todd manages Truescope’s growth in North America and is on the team developing global opportunities. Todd was appointed to this role in January 2023,following Truescope’s acquisition of the long-standing and successful Omaha-based media intelligence organization, Universal Information Services, where he had been owner and CEO since 2016.
His career in the industry spans more thanthree decades in a range of leadership roles, with his biggest accomplishments
being the development of innovative services that provide actionable and valuable insights for North American communication practitioners. His innovations include the first multi-channel monitoring software for broadcastmedia and the development of comparative media analysis reports for industries.Todd’s expertise in the public relations,media intelligence and communication sectors has led him to serve on the boards,
as well as leading, several media intelligence organizations. He is globally recognized as an industry authority and opinion leader.Todd is currently the President of FIBEP, theworld’s media intelligence association and a member of AMEC (International
Association for Measurement and Evaluation of Communication). He has also served on several boards of directors for industry associations such as President Omaha Press Club, and non-profit organizations such as Board Chair of the Epilepsy Foundation of Nebraska.LinkedIn: https://www.linkedin.com/in/toddmurphyinfo/
Twitter (X): @Todder4News
Instagram: @jtoddmurphyPim Stouten
JGate
Pim has led the Dutch effort to create a new CMO to license Google, MSN and other platforms, and has long experience with LexisNexis and others on press licensing issues. Pim is also working on AI licensing program, and is a recognised thought leader on AI licensing issues.
Damian Flisak
Doctor of Law
Damian is Doctor of Law (Ludwig Maximilian University of Munich); attorney-a-law with over a decade of experience in handling legal disputes; served as director or deputy director of large Polish enterprises (EADS PZL Warszawa-Okęcie, Poczta Polska S.A.); arbitrator at the Arbitration Court at the Lewiatan Confederation; sworntranslator of the German language. He is a member of the European Commission's expert group (Team EuropeDirect), an expert in the law of frontier technologies, with particular emphasis on AI and intellectual property. He provides professional regulatory advice (public affairs), has frequently reviewed national and EU legislative projects, and co-developed the AI development strategy in Poland. He was a scholar at the Max Planck Institute for Innovation and Competition in Munich.
An author of numerous presentations, training sessions for lawyers, and several dozen scientific publications. He teaches at the National School of Judges and Prosecutors, conducts classes in postgraduate studies at the Institute of Legal Studies of the Polish Academy of Sciences, Leon Koźmiński Academy, and the Warsaw School of Economics. He regularly teaches copyright law at the Polish-Japanese Academy of Computer Technologies.
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Conference Registration & Hotel Reservation
Conference Registration –
A simple email is all you need
The conference fee is euro 500. This fee includes both Sunday and Monday dinners and lunch on Monday and Tuesday. Delegates meet their own hotel and travel expenses.
To register please email secretarygeneral@pdln.info giving your full details, including billing address. Invoices will be raised in May. Cancellations after April 15th pay the full fee.
PDLN reserves the right to refuse admission to organisations that do not support its objectives. Non members should note that the Monday daytime sessions before 4.30 are exclusively for PDLN members and publishers. The Monday and Sunday dinners and all other conference events and sessions are open to all attendees.
Hotel Reservation
Conference guest make their own reservations.
We have reserved 50 rooms at the hotel until April. These are at the standard rate of 1430 Zloty for two nights (Sunday and Monday). This was around 380 Euro in Dec 2024.
Use the red link below to book.
InterContinental Warszawa
Emilii Plater 4900-125 Warsaw, Poland
Phone: +48 22 328 8888
Email: warsaw@ihg.com
About PDLN
PDLN Limited
President Javier Diaz de Olarte, CEDRO
Vice President Natascha Thomas, PMG
Secretary General Andrew Hughes secretarygeneral@pdln.info
PDLN Limited, 1 Chalk Dell Cottages, East Meon, Petersfield, UK GU321PQ
PDLN aims to protect and promote the interest of publishers in media monitoring services. Its members seek to encourage the development of simple, efficient market solutions to the supply and use of press information internationally. PDLN works to share best practice in licensing and supply and to create forums for content owners and users to come together to solve the challenges of improving these services. The Press Database and Licensing Network (PDLN) is an association representing organisations owned or controlled by publishers who license or supply newspaper, magazine and website material for media monitoring, press cutting and press review services. PDLN was founded in 2008 and has grown rapidly. It now has 39 members in 25 countries, including the USA, Asian rim, Africa, and Europe
Meet our sponsor
PDLN Conference Sponsorship Opportunity
PDLN www.pdln.info is a network of publisher owned licensing companies from around the world. See The PDLN annual
conference gathers an exclusive circle of 60 to 80 participants for three days in early June. Most are directors level executives of press owned content licensing businesses. These may be pure licensing business, with or without content delivery services, or publisher owned service providers. We also invite selected larger mediapublishers. Most delegates come from Europe but we also have members and
delegates from Asia, Africa, Australasia and the Americas. Business copying of press material – especially cross border copying - is the core interest.The 2025 event will be held in Warsaw May 25th-27th. The conference runs Sunday – Tuesday afternoon.
We would welcomeengagement from potential sponsors who should contact;- .
Andrew Hughes, Secretary General secretarygeneral@pdln.info www.pdln.info @pdln_info
Outline Agreement
1. Sponsors are referenced in the text of invitations which go to approx. 300 PDLN members and MMO and publisher guests
on 3-4 occasions during the period February – May.2. Sponsors logo and website is included in theconference website, live Feb – May.
3. Branding material can be displayed in theconference room and on introduction linking slides.
4. Sponsors are thanked by PDLN moderators.
5. PDLN is open to other forms of sponsor branding (gifts and related ideas).
6. We discourage direct booth sales and otherdirect sales activity. This is inappropriate at a high-level networking event.
7. Payment of 10,000 € is charged, paid 50% in advance and 50% in arrears for full event sponsorship.
8. There is separate potential to sponsor theconference dinner at a lower fee
9. Sponsor could be mentioned with logo andwebsite-link in PDLN-website Jan-May.
10. Sponsor may give a short welcome keynote (threeminutes max) at the beginning and short speaking part as part of the official
agenda.11. Sponsor may send three delegates.
12. Sponsors are welcome to have three staff join the informal dinner on Sunday and the conference sessions on Tuesday, and – by
prior agreement – Monday as well.13. Sponsors delegates are invited to the more formal dinner on Monday.
PDLN Conferences 2008-2023
A brief review of all PDLN conferences since 2008
All pictures in this section © R. Baumberger (APA), except April 2008 ©PMG, 2012 ©NLI and 2022 ©APA
2008
April
Berlin
PDLN
Pre-Conference
2008
November
Brussels
PDLN funding and
1st PDLN Conference
2009
May
Paris
2nd PDLN Conference
2009
November
Vienna
3rd PDLN Conference
'Strength through Alliance'
2010
Copenhagen
4th PDLN Conference
'Joining Hands Across Europe'
2011
Lisbon
5th PDLN Conference
'Building Bridges for
Development'
2012
Dublin
6th PDLN Conference
'From Print
to Web'
2013
Stockholm
7th PDLN Conference
'The Rise of paywalls and Media Monitoring'
2014
Madrid
8th PDLN Conference
'Newspapers and social media'
2015
Zurich